adverdigi

In this blog, you will learn how marketing tactics can be a game-changing factor for your biz through three incredible case studies of popular brands. Entrepreneurs are required to align their business activities as per marketing strategy. Marketing affects the outcome of all the other activities associated with it. The brand value must include the evaluation of selling activities. As in how the product or service is influencing the consumer. At times the business cannot stand upright regardless of the best-in-class product or service offered by you. The reason behind instability in a business is marketing failures. This blog is all about the case studies of brands that soared to great heights in the sky of marketing after the amendment of their marketing strategies.

Case Study 1

Utilization of Social Media Platforms by Southwest Airlines.

The queues in front of Southwest Airlines ticket counters are evidence of its success rate. One of the several justifications for how Southwest Airlines entertains the folks is its social media marketing.

The Strategy- Once, Southwest Airlines promoted a video on YouTube in which a flight attendant rapped and jammed. The video went viral and Southwest Airlines caught everyone’s attention over the internet. And not just this, Southwest Airlines makes the most out of social media platforms by informing the customers about flight delays, and other updates on Twitter. Also, for showcasing customer satisfaction, they upload pictures of their customers on blogs. All this resulted in the development of a good relationship with customers.

The outcome- Customers recognize Southwest Airlines for its unique friendliness and customer reliance. The gestures reflected through social media have built up an ever-lasting trust with customers. The company generated a revenue of $21.152 Billion within the tenure of twelve months. The period finished off on June 30, 2022. Furthermore, Southwest Airlines successfully made 114.39% of growth from 2021.

Case Study 2

Paper Boat Marketing Strategy.

From the initial stage, Paper Boat had something that made it stand out amongst other soft drink brands. It is the product that made it distinctive along with the representation of childhood memory associated with it.

The Strategy- Paper Boat adopted the ‘Blue Ocean’ strategy to develop a nostalgic perspective for traditional Indian drinks. The brand linked childhood nostalgia with its wide range of beverages. Paper Boat offers more than ten flavors like Aamras, Aam Panna, Chilled Rasam, Jal Jeera, and more. These flavors have been fading away with time from our remembrance. So, Paper Boat took the call and introduced the flavors that take us back to the time of summer vacations.

Moreover, the brand has a tagline that says ‘Drinks and Memories.’ Also, it has exceptional packaging with childlike graphics and a brand icon that depicts the paper boats we use to make in monsoon. The brand has outdone the creativity in naming its drinks.

The outcome- The brand value of Paper Boats could only reach 15.95 Crore in 2014, but after coming up with a completely new makeover, the brand closed the year 2020 with 230 Crores in revenue.

Case Study 3

Successful Campaign Marketing by Apple was initiated in 2014 and is in action until today.

Apple is known best for its high functionality and producing an extremely rich user experience. The premium phone is famous all over and has excellent hype due to its advanced sensor regardless of its high pricing. The brand introduced campaign marketing in 2014, which is populated even today.

The Strategy- In 2014, Apple launched a campaign #shotoniphone. It was a challenge given by Apple to its users to click the best shots from the iPhone and share them on Instagram, Twitter, etc. And the catch was that Apple would feature the best shots on billboards, Apple stores, and social media handles. The campaign instantly caught popularity all over the digital world. The reason behind launching this campaign was to showcase the impressive new camera of the iPhone 6.

The social media platforms were overrun with the hashtag “Shot On iPhone”. The great part of this case study is that the campaign is still in action. 25 Million posts are populating the campaign #ShotOniPhone to the current date on Instagram. This campaign marketing is considered one of those successful campaigns that are relevant even today. Moreover, it is revived each year with every launch by the company of Apple.

The Outcome- Apple makes the most out of its revenue by selling iPhones. Apple earned $365 Billion of revenue in 2021, out of which $191.9 came from iPhones solely. The brand generates 52.48% of its whole wealth from iPhones, making it the best-selling product category of the company. This has been the most preachifying one amongst the other case studies of brands so far.

 

Wrap up

Entrepreneurs must take inspiration from the above case studies of successful marketing tactics and create similar approaches for their brands. If one desires to have global recognition, then it is necessary to understand the wants and preferences of customers of different regions. The extract of these case studies of brands is the marketing norm that every brand owner must know is-

Entrepreneurs must sell the solution to the problem before selling the product.

It is necessary to stay updated about the top trends and their scope for digital marketing in India. Professional marketers or those aspiring to be one are always eager to aim for the future of digital marketing in India.

The constantly changing trends are giving rise to massive demands for digital marketing in forthcoming years. People around the globe are investing time and energy to upskill and learn marketing tactics. Proper knowledge and expertise in algorithms, new trends, and features give you a plus point of a pioneer. The first-mover advantage creates a powerful impact on marketing campaigns. At the beginning of 2022, marketers observed many new trends. Now that we are halfway through the year, this blog will provide revised trends and their scope for digital marketing in India.

 

Metaverse

Metaverse, owned by Meta Facebook, is a virtual world of the internet. It is considered parallel to the real world, a place where you interact with people via avatars. Metaverse gave a new direction to commercial sectors with its networks. Metaverse carries a high potential for the future of digital marketing in India. It has been a few months since it came into being, and there is much to explore. 

Scope- Due to domestic marketers and a vast pool of startups in India, the scope of metaverse seems promising. The 3D content will positively impact the creatives, which is one of the pillars of digital marketing.

 

Artificial Intelligence

Artificial Intelligence has taken over the world by storm because it is going to surpass the future. AI has been the ultimate answer to the question, why is digital marketing important, in so many ways so far. Many companies utilize the technology of AI chatbots to suggest solutions to customers across websites. On various social media platforms, we see millions of content and such creatives are passed through AI to boost the engagement rate. The industry is growing wildly over time. 

Scope- According to statistics, AI is on the way to becoming an industry of $190 billion by 2025. Thereby, the digital marketing sector will have an ocean of opportunities. AI assists marketers with a better understanding of customer experience. It analyzes and targets the appropriate audience for increased ROI. 

 

Crypto

Cryptocurrency tiptoed into our lives without us knowing and reserved its position in the financial world. India has around 12 million crypto investors at the moment. The numbers are constantly increasing because of massive returns. Cryptocurrency is popular amongst the gen-z. Hence, it creates hype amongst the people to invest.

Scope- No wonder we will use cryptocurrency instead of Google Pay for shopping purposes in the forthcoming years.

 

NFTs

Non-Fungible Tokens act as a digital source of trade. NFTs have taken over many sectors and are slowly penetrating the marketing industry by joining digital marketing agency India. Cost-free NFTs exist in a campaign as brands for primary marketing objectives. Luxury brands like Nike, Adidas, etc target such digital marketing campaigns.

Scope- Once NFTs are used as an ultimate marketing tool by a bunch of prominent brands, then there will be no end to opportunities.

 

Influencer Marketing

Influencer marketing is considered the most effective and favorable trend due to its scope for digital marketing in India. The wave of influencer marketing is soaring on TikTok, YouTube, and Instagram as well. It is no new trend, but very prominent among big brands that have reasonable budgets for marketing. According to Market Research Firm Nielsen, 83% of people rely on personal recommendations made by influencers compared to traditional ads.

Scope- Influencer marketing has always been on top in the race and will stay firm due to its broad range. The constant change in consumption patterns will render influencer marketing expand horizontally and vertically in India.

 

International Ads

This year, folks observed a trend, which states that a business can run its ads via a global agency. The reason behind international ads is apparent. In some countries, the pricing for Google Ads and Facebook Ads is less than in your own country. Hence, the trend of international ads is increasing rapidly. In search of excellent outcomes at a reasonable price, people often reach out to countries with lower currency rates. Thereby, India is getting a high wave of opportunities in the field of Google Ads and Facebook Ads. It results in curiosity amongst newbies as to what Google Adwords is. Simply put, due to the Indian currency rate, digital marketing agency India is getting more clients from the United States.

Scope- As soon as the business moves forward and escapes its domestic boundaries, the scope widens. With countries opting for India to run Ad campaigns at lower costs, the opportunity for both parties heightens. Such practices are being observed in recent times and will continue to arise in the future.

 

Email Marketing

Email Marketing is in action right now more than ever. The Researchers state that email marketing is still the best viable way to reach people. Regardless of the latest trends in the market, the email marketing trend carries continuous growth. Ever since Mailchimp soared to remarkable heights, email marketing has become an answer as to why email marketing is important. 

Scope- Due to the cheap, instant, and convenient character of email marketing, billions of emails are sent every hour. The trend seems to stay in India for longer than we expect.

 

Wrap Up-

As long as you stay updated about the trendy digital marketing practices, no one can ever rip you off from the roots of the marketing industry. Keeping up with these trends and their scope for digital marketing in India may scare you, but sticking to them is always rewarding.

What are backlink best practices? Wanna know it? Stick with us till the bottom line.

A mentioned web resource on a website or a blog that links to another domain is referred to as a backlink. 

One might wonder, are backlinks valuable? The answer is YES. Backlinks are the ultimate backbone of SEO that makes your website rank higher. However, many factors are held responsible for website ranking. Thereby, backlinks are elements in the overall strategy for taking the website to a better position.

Importance of backlinks in SEO content

Increased traffic flow

What causes this to happen? Backlinks inform search engines that your website is appealing because it is referenced on another content page. If the search engine favors your website, it will certainly appear at the top and attract more visitors. Backlinks will draw a broader audience because they will include those not initially your intended demographic. This means that your click-through and conversion rates will both increase. 

Increased referrals

The best thing about the digital era is that our businesses are becoming more collaborative. Every content item is centered on gaining as many views as possible, and digital marketing makes this easier.

Due to the incorporation of backlinks website can obtain referrals since other websites advertise to you. They make sure that your website is mentioned in their material and that it reaches their target audience.

This not only increases your credibility but also expands your audience. Because the frequent websites refer to them, this audience is quite inclined to trust your products. As a result, you will profit from the recommendation system. 

Expand the network

It’s challenging to get into the rhythm of building a website. What is infinitely more difficult is staying in that flow. Your business will wither if you do not have a solid network.

Backlinks aid in developing your network and the maintenance of your relationships. If you want to expand the number of users who can access your page, you need to reach a larger audience.

More relationships will assist you in accomplishing your goal. To get started with backlinks, you must contact and build relationships with many website owners. You have to pitch ideas to them and build that relationship of mutual benefit.

Your public relations abilities will come in handy here, as you will receive high-quality backlinks to the site and be able to retain your network. 

Maintain your reputation

Backlinks assist you in managing your reputation because if you can get reliable websites to link back to you, your reputation and renown will improve.

Users are more likely to click on a link if it appears in an article on a website they frequently visit. Aside from that, Google evaluates your reputation based on the number and quality of backlinks you have in SEO content.

Set up your database on the internet.

Because the expectations of the digital community are continuously changing, you must maintain partnerships with the appropriate websites at all times. Because Google’s algorithm is constantly changing, certain websites may no longer appear on the SERP.

Quality backlinks assist Google in categorizing your material as a niche, resulting in the creation of a long-term database.

How to get the backlinks to the site in SEO content?

Since backlinks play a vital role in developing the website ranking, it is important to get top-notch backlinks to your website for a better outcome. 

Here are a few ways by which you can get good backlinks to your site that may bring heavy traffic along.

Referral sources

The website that correlates with the type of content you publish can become the referral source. You can find new opportunities by conducting in-depth research on the genre of content the referral sources offer. Publishing compatible content will enable both you and your referral source to exchange backlinks. 

Reach out to authorities to form a partnership

If you want to link your website to someone else’s domain, you can avail the opportunity by direct outbound emailing method. Reach out to the high authority of the domain and ask for collaboration or partnership in terms of backlinks. 

Use Google Search Console

Google search console is a free tool provided by Google that gives the report and data regarding your website ranking.

The tool also provides a Top Ranking Site report. These sites are those that linked your domain in the past. Since you both are familiar with the content type provided by one another, it is a convenient opportunity to collaborate again. 

 

 

Effects of backlinks in SEO content

Although it is quite difficult to get links on popular websites, the results are worth the toil. It results in massive growth in traffic, brand exposure, ranking, and much more. Let’s read about the innumerable perks of backlinks.

Brand Exposure 

If you successfully link your website to a high authority domain, it may bring attention to your brand. You can be recognized by thousands of people who go through the website’s content you are linked with. Likewise, you will be exposed to every visitor of the higher authorized website. 

Heavy traffic

A big wave of traffic can be drawn to your website through backlinks and it will not only help you drive traffic but SEO as well. A single link on a well-known website can bring thousands of visitors to your website. More the crowd, the stronger the ranking. 

Brand Authority

Supposedly, you are linked to a high-quality website. When the reader finds your link amongst the SEO content, it gives an instant thought that you might hold a highly eligible informative piece. Thereby, you are linked to a specific website. This way, you are getting recognition and a better brand image as well. 

 

Most trusted backlink website checker tools-

Now that you found the answer to the question-  what are backlink practices. Below mentioned software tools will assist you in analyzing the backlinks, availing opportunities, discovering competitors, and much more.

• Ahrefs
• Google Search Console
• SEMrush
• Open Link Profiler
• LinkMiner
• Ubersuggest

Conclusion

Backlinks are and have always been the underrated element in the list of strategies. The blog breaks the wrong notions and signifies its supremacy respectively.  

So, this was a brief explanation of what are backlink practices and what multiple entities are held by the same. Incorporating the above tactics and tools may help you with better ranking and reach.