6 Social Media Marketing Advantages

Brand Awareness | Increase Traffic | Cost-Efficient | Lead Generation | Market Insights | Interaction with Customers

Social media has become a crucial part of marketing strategy. There is no better means than advertising on social media platforms to promote and market your business. It has relieved the struggles of marketers in the aspect of expansion in brand awareness, traffic, and sales with less or zero cost. Marketers have a positive notion about social media marketing. The advantages of social media are said to be an excellent means of exposure for the company. The potential of statistics makes a social media platform the most vital lead among other marketing tactics. 

The below statistics from backlinko support the above statement.

Twitter has 330 million (MAU)

Facebook has 2.9 billion (MAU)

Instagram has 1 billion (MAU)

YouTube has 2 billion (MAU)

Brand Awareness:

The topmost benefit of social media marketing includes the recognition of your brand. As per the above stats, monthly active users on social media can be a massive floor for you to find the right audience for your enterprise. You can create your profile and interact with people on a one-to-one basis. It also provides you with the opportunity to get in touch with a new community each day to build a reputation and present the content, which will give rise to the figures of repeated customers. Spending a few hours can give your company fantastic exposure. Also, it gives you access to a gateway that provides more employees, business partners, and sponsors. Having a social media page will give you many benefits to reap. Thus, social media marketing to increase brand awareness is considered one of the most proficient tricks. 

Increase Traffic:

The advantages of social media also consist of expanded inbound traffic. Render your brand to go beyond the circle of usual customers by making the most out of social media. The audience which is already familiar with your brand won’t help much in growing because these bunch of individuals will search you with the same keywords repeatedly, whereas you can get browsed with new keywords on a whole different platform on one condition which is if a new customer gets to know about your brand. It is stated as one of the most practical advantages of using social media for advertising.

Cost Efficient:

Marketing through social media is the most convenient advertising standard from the aspects of the budget. Creating your account on any social media platform is absolutely free of cost and paid promotions can take place at the lowest prices as compared to other marketing strategies. Lower investments mean greater returns. Moreover, it helps in preserving savings for other expenses. Always start with small expenditures in the advertisement and as you gain experience in the same, loosen your budget bit by bit. Social media takes a small amount of time and money and gives great outcomes, increased conversion rates, and reasonable return on investment. 

Lead generation:

The process of lead generation involves attracting potential audiences who share an interest in products or services and stimulating them to be our customers.  HubSpot says almost 61% of marketing experts believe lead generation is the most challenging. Businesses can kick start the lead optimization by taking advantage of social media marketing.   Social media is one of the best ways to create a customer base for any business. Due to social media marketing, advertising has become easy to pitch the customers.

Market insights:

For the business, being alert with the research of what customers are looking for will help gain customer satisfaction. One of the advantages of social media marketing is you can quickly get specific audience analytics through your social media page that helps you understand customers’ tastes. Social media is the best platform to attain market insights and keywords to be focused on. And appropriate market insight can lead to better services and enhance brand image.

Interaction with customers: 

 Making a direct connection with customers is the best advantage of social media. Engaging through posts, comments, and direct messages gives a positive experience to the customers. Replying to messages and answering their queries in a personalized tone instead of generated messages are good ways to make them feel that you care about their preferences and insights. It will build a sense of loyalty and satisfaction in the customers. Taking the great advantage of social media and providing the best customer-friendly service will encourage your audience to recommend your brand in their family or friends’ circle. It is significant for businesses to establish their brand digitally because 54 % of customers usually scroll social media to get more insights about a particular brand. Companies should make the best of social media to attain customer satisfaction. The satisfied customers will be their loyal customers.  


Social media can be the most impactful marketing tool known as social media marketing. With the above-described advantages of social media marketing, you got an idea that these like, comment, share and subscribe can hike up business graphs and insights. Not having a presence in the digital world can drag you out of the market race. The effective use of social media can give more customers, a better brand image, and more lead generation. 

Therefore, social media marketing is the trending way of accomplishing marketing goals. 

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