Digital Marketing Archives | Page 11 of 15

1- built your own e-commerce website 2-website design for startups 3- domain age checker 4- of having a website for your business 5-build a business online 6- how to make a website on wordpress 7- design your website

5 easy steps on how to create a website design for startups.

create website, design your website, how to make a website on wordpress, website design / Leave a Comment / Branding, Website design

A website acts as a display. Having a website for your business will showcase the products and services you deal in. This blog will help you know that creating a website is not that big of a deal you can make it as per your preferences in no time.

If you are unsure about where to start, you must contact us firsthand and go through our premium services that are curious to take your business to new heights.

Let’s quickly jump to the steps on how to create a website.

In this piece, you will learn the following things.

A. Importance of having a website for your business

A website holds a huge significance for building a business online. Hence, points that support the above statement are given in the blog.

B. What does website designing consist of

The process of website designing does not only includes designs, but other factors such as domain, hosting, designs, content and more.

C. How to make/design a website on WordPress?

WordPress is a platform that allows you to design the website for free. In this blog you will learn how to design the web pages on WordPress through a step by step guide.

But first, we will learn why websites are essential for your business and why you need to create one.

Why do you need a website?

Regardless of your industry, a business’s digital presence depends upon its website. Here are five statements that support the significance of the website.

A new customer means new business.

The website is the magnet that attracts new customers, which eventually results in improved sales. It is also responsible for increasing the repeated customer rate. More customers bring more sales, and more sales mean more revenue. Hence, the website is suitable for generating revenue and expanding a business.

Means of reliance.

A website shows how different you are from the crowd. Many providers serve the same products or services. Building your own e-commerce website will help you stand out amongst the competitors. A website differentiates between brands that offer the same deliverables.

Turns prospects into customers.

To attract customers, it is essential to showcase the value you sell. And the website does just what a display in brick-and-mortar stores do.

Appear on top of Google Search.

If you want your business to become visible every time, whether when you sleep or when someone picks up their phone, then optimizing the website is the best thing you can do for your business. (SEO) aka Search Engine Optimization helps you rank on top amongst your competitors. Whenever someone on Google searches for a product or service related to your niche, you will appear on top with the help of organic marketing.

FYI- ADverDigi provides a complete on-page and off-page SEO service for businesses.

How can you design your website?

The process of designing a website consists of 4 main parts.

Domain name
Website Hosting
Content
Design

Let’s read about these terms.

What is a domain name on a website? Or, What domain means?

Domain is the name of a website. Whatever comes after ‘www.’ is your domain name. For example, www.google.com is your website. Here, your domain name will be ‘google.com’.

Where can you buy a domain for your website? And how much does Domain cost?

You can buy domains from- GoDaddy, Bigrock, and OnlyDomains. Price starts at ₹500/year in India.

What is Website Hosting?

Website hosting or hosting is the process that enables you to launch your website or application and make it accessible to everyone on the internet. Platforms that can be used for web hosting- HostGator, Hostinger, Bluehost India. The price starts at 200 INR/month.

What is Website Content?

Web content can be text, image, audio, or video inserted into different web pages. These creative elements make the website valuable.

What is a Website Design?

Website or web design refers to designs displayed on a website. It may include- graphic design, interface design, user experience design, etc.

Note- ADverDigi requires complete brand guidelines from clients if someone gives us the responsibility of designing the website.

Now let’s hop onto the steps on how to create a website–

Step 1: Pick a domain name for registration.

Text that appears after www. is called a domain name. And texts like .com, .org, .in, .net, and .org are known as domain name extensions.

You are required to choose the desired domain name and register it.

Step 2: Website hosting

Web hosting requires payment. As a second step, you need to host your website. In simple words, launch your website so that people can have access to your website.

Step 3: Choose a platform.

Here are a few platforms where you can create the website.

Paid- Platforms like WIX, Squarespace, etc. require subscriptions to make a website.
Free- WordPress is a platform that allows you to design your website for free, but it is limited to some features.

Step 4: Choose a theme

As a third step, you must select a theme for your website design. There are various themes on WordPress. Some require money, and others are for free. Also, you can change the theme whenever you feel like it.

Step 5: Publish your content

A website without any content is worthless. As legends say, ‘Content is the king.’ Hence to add content related to your niche, it is necessary to optimize it.

Also, ADverDigi, being a remarkable digital marketing agency, caters to people with SEO services.

Conclusion

With these steps on how to create a website, you can build your own ecommerce site. Once you have your website, your business can become a massive success. Optimization will help you drive traffic, website design will help you turn leads into customers, and these factors will elevate your repeated customer rate.

If you’re too busy to create your website, ADverDigi can help you. Our website designing service caters to businesses with website designs. Our expert web designers work nationally and internationally to give clients desired results. We also have website designs for startups.

Tip- If you want to check how old a domain is, you can do it with the help of the domain age checker available on various sites on Google for free.

5 easy steps on how to create a website design for startups. Read More »

How to trick the customer into spending more money?

The pricing of one product is insanely high.

In this method, the owner sets the price of one premium product so high that no one would buy it. The purpose is to create a comparative perspective between high and highly high products. This trick is also practiced to set the shop’s image as a luxury brand.

For example- You go to a restaurant, and one of the dishes among the premium items is overpriced. You might wonder why it is even on the menu when no one will ever buy it. The reason behind putting the dish on the menu is that the authorities wanted to make every other word seem cheap compared to the insanely expensive one.

Prestige pricing method.

Prestige pricing is a marketing strategy in which prices are intentionally kept higher than usual. Luxury brands use this trick. According to their norms, low pricing means average quality products, and higher pricing means savage quality products. Luxury brands generally use this pricing method. Nike is the perfect example of Prestige pricing.

Decimal pricing over whole numbers.

Luxury brands like Prada and Gucci use the decimal pricing method. You might notice that some price tags mention prices in decimals. For example, $98.56. While the other tags have prices mentioned in whole numbers.

The strategy behind keeping the prices in decimals is to play with the customer’s mind. When prices are mentioned in decimals, it takes us longer to process the actual cost. Whereas when we see a price with the whole number, it is easier for us to process the cost. Decimal pricing makes our minds fall into the psychological trick of considering products with decimal pricing as cheaper.

Volume bonuses.

Words like- Free, Discount, Sale, % off, etc. works like magic on customers. It leaves an impact on us because people have hyped its value. Storekeepers nowadays are playing a mind-blowing trick using these terms. They increase the product’s price and place a 10% discount or more on the same. Now the discount term will tempt the customers, resulting in increased sales. Here the storekeeper is apparently giving a discount, but in reality, the product cost will be the same as before he applied the value.

In short- he first hyped the price and then granted a discount. When calculated, the value of the product will be the same as before the discount was applied.

Buy one Get one Free.

This is the most common strategy to make customers spend money. The plan was introduced in 1886 by Coca-Cola to increase its sales. A genius amongst the authorities came up with giving free vouchers to potential customers and rewarding them with a bottle of Coca-Cola.

Guess what?

It worked.

Coca-Cola’s sales massively increased in that era. That’s when ‘buy one get one free was introduced to the world.

Takeaway

As per your niche and industry, you can apply any of these tricks to make your customer spend money. Some of these tricks will help you attract new customers, others will help you boost sales, and the rest will help you maintain your brands in the good books of customers. Each strategy is applied and has shown remarkable results for your favorite brands.

How to trick the customer into spending more money? Read More »

What to do if websites with the highest traffic get no sales?

google traffic, highest traffic, website traffic / Leave a Comment / Digital Marketing

From an optimistic point of view, if you have websites with the highest traffic, but it does not convert into sales, the traffic itself is a considerable achievement. It shows that the audience cares about your brand more than visiting the website. Now, let’s flip the perspective to marketing. From a marketer’s point of view, if you are getting high traffic on your website but no sales, it is a problem to look into. Although this inconvenience is common amongst e-commerce businesses.

The blog is all about interpreting your problem by utilizing practical marketing recommendations.

1. Landing page

If you are making your shoppers land on a page that doesn’t match your marketing campaigns, try instructing them to land on a different page. Not incentivizing your customers to land on a designated page could explain why you are getting high traffic but not sales.

We advise you to direct your customers to a landing page that transmits the virtue and promises you make via marketing campaigns.

You don’t want to waste marketing resources by driving them to a page that does not meet their expectations.

2. Easy Navigation

If you’re getting traffic but no sales, your store’s navigation could be one of the reasons why your visitors aren’t converting.

If your visitors are not converting into customers, the website navigation could be one of the reasons. To convert the traffic into sales, you can avail of an amazing shopping experience for the visitors. You are required to unlock different perspectives by ensuring that your website’s design is clear and approachable. Easy navigation of websites is one of the plus points e-commerce businesses can have. Entrepreneurs must make the website navigation as easily accessible as they do while running a brick-and-mortar store.

Now think of it this way, you are approaching a targeted audience who has never visited your online store before. In such a case, you need to build an absolute professional image of your business. It is a universally known fact that trust is everything when it comes to online stores. The factor that drains the reliance is a poor website structure or poor navigation.

3. Optimization of the page for buying a product

A product page can be understood as a book cover. It summarizes all that a book is about. Likewise, a product page should be optimized so that the visitor does not miss out on any vital information about the product before the purchase. For a product page, you need a product title that is easy to understand, appealing images, a product description, and other information about the product. A clear, brief, and to-the-point product page can bring a big change to your sales ratio. Here’s a quick guide on how you can optimize your product page.

Product Title

Keep your product titles short and clear. Always try to deliver the message using the least words.

Product Image

Try including 4 to 5 pictures representing your product from different angles for every product.

Product Description

Eliminate the jargon from the product description. Focus on giving essential points about the product so that your customers can get the clearest idea of what the product is about.

Product Review

Since online shopping is wholly based upon trust. The customer review is an important element. Hearing it from verified buyers creates a sense of reliance for anyone approaching buying a product.

CTA (Call To Action)

Every product page must contain at least 1 call to action to encourage visitors to buy products.

4. Optimization of the Checkout Page

Every time a visitor reaches the checkout page, he or she is just a few steps away from making a purchase. But there is still some possibility that the user may step back from purchasing the product. The key to converting your visitors into customers is making the checkout and payment process easier. The more convenience you will provide, the more they will purchase.

Get Started

By following the above steps, one can seamlessly have the websites with the highest traffic along with incredible sales. Take the preaching from this blog and get started today.

What to do if websites with the highest traffic get no sales? Read More »