steps to create a brand guideline

5 Steps To Create A Brand Guideline.

What is a Brand Guide?

As a business, it’s essential to have a brand guideline. It ensures you have a comprehensive, concise look into your brand’s identity. 

The brand guide gives your company the guidance and support that define and build your company’s brand and vision. By having a clear and detailed overview of your company’s values, you can create a uniform brand look and tone of voice for internal and external communications.


Is it essential for a business to have brand guidelines?

When it comes to a business, having a brand guide is essential to create a solid and unified identity. With a well-defined brand guideline, your business can effectively convey its message, image, and mission to current and potential customers. 

1- Helps avoid miscommunication 

A brand guide outlines everything from a company’s mission and values to its tone of voice and visual representation. With a set of rules to follow, the potential for miscommunication reduces, meaning your business’s core message and spirit can be more effectively shared. 

2- Helps marketers to create campaigns

On top of being necessary for developing your brand’s personality, a brand guide can also act as a roadmap for creating effective marketing materials and campaigns. Having the cohesive visual and verbal language to refer back to helps save time and resources, allowing you to produce marketing content more efficiently and quickly.

3- Brings out the clarity

A well-defined brand guide ensures your business’s success and long-term growth. It can help you develop your business’s identity, make your marketing materials more recognizable, and better promote your message. 


What should a brand guideline contain?

A brand guide should be the foundation for any successful company. It’s a comprehensive document that outlines a company’s values, mission statement, tone, design, voice, colors, logo, etc. A complete brand guidelines pdf will provide a cohesive identity to represent your brand consistently and meaningfully.

Brand story

The foundation of your brand guide starts with a strong brand story. What makes you unique? What do you do? Why do you exist? Your account should explain why people should care about you and provide a sense of familiarity with your customers.

Targeted audience

Your brand guide must provide information on who your target audience is. Knowing this helps ensure that the way your story is shared, the content you produce, and the images used will resonate with the people you want to reach. 

 Logo Guidelines 

A brand guide should contain guidelines to keep the logo consistent and recognizable across all platforms, media, and products. Symbols are the same in placement, color, typography, and even angle and size.

Color Guidelines

Colors are potent triggers, evoking different emotional and physical reactions from people. A brand guide should dictate the exact shades and combinations of colors associated with the brand and any variations or exceptions to this.


Fonts and typefaces convey the tone and feel of a brand, so the fonts associated with a brand should remain consistent, evoking a unified and recognizable message.


Image guidelines ensure that customers will recognize and remember the brand by keeping it consistent across all platforms, whether in print or online.

Tone of voice

The tone of voice sets the brand apart, creating an impression in the minds of the consumers. It communicates the company’s purpose, values, and personality, giving customers a feel for what to expect.


5 Steps to create a brand style guideline


Step 1- Choose a template for brand guideline

Think of good branding names, companies, or people in the industry who have already developed successful branding. Please spend some time researching them, looking into the template for brand guidelines, their mission statement, color scheme, fonts, and logo. Ask yourself, how can you adapt these ideas for your brand?

Step 2- Put 7 elements of a brand style guide

Establish all 7 elements mentioned-

  • Brand story
  • Targeted Audience
  • Logo Guide
  • Color Palette
  • Typography
  • Images and other visuals
  • Tone or voice of the brand

Step 3- Include other brand-oriented elements

Other brand-oriented elements include 

  • Website Guidelines

Include blog or article policies to maintain brand standards. Such as reviewing blog comments for appropriateness and off-topic conversations, acceptable language standards, etc.

  • Social Media Guidelines 

Create social media policies and guidelines, such as frequency and type of postings, branded hashtags, engagement tactics, etc.

  • Product Guidelines

Define guidelines for packaging and labeling, including branding consistency, standard templates, layouts, copy tone, acceptable fonts, sizes, etc.

Step 4- Choose a file format

If you’re creating the guide for online access only, you’ll want to choose a format that is easy to share. Some popular designs include brand guideline PDF, Microsoft Word, and PowerPoint. These formats can be downloaded and easily accessed online, but some advantages and disadvantages exist.

Step 5- Keep the brand guide updated

By updating your brand guide, you’re making sure that your messaging remains consistent across all mediums. Moreover, regular updates to your brand guide ensure that everyone within your company is on the same page about what your brand stands for and what it represents. 



Creating a brand guideline doesn’t have to be overwhelming! The process can be relatively painless if you break it down into manageable steps. If you have taken the time to understand your company, market, and customer base, creating a brand guide that reflects who you are will be a success!

1- built your own e-commerce website 2-website design for startups 3- domain age checker 4- of having a website for your business 5-build a business online 6- how to make a website on wordpress 7- design your website

5 easy steps on how to create a website design for startups.

A website acts as a display. Having a website for your business will showcase the products and services you deal in. This blog will help you know that creating a website is not that big of a deal you can make it as per your preferences in no time. 

If you are unsure about where to start, you must contact us firsthand and go through our premium services that are curious to take your business to new heights.

Let’s quickly jump to the steps on how to create a website

In this piece, you will learn the following things.

A. Importance of having a website for your business 

A website holds a huge significance for building a business online. Hence, points that support the above statement are given in the blog. 

B. What does website designing consist of

The process of website designing does not only includes designs, but other factors such as domain, hosting, designs, content and more. 

C. How to make/design a website on WordPress?

WordPress is a platform that allows you to design the website for free. In this blog you will learn how to design the web pages on WordPress through a step by step guide. 

But first, we will learn why websites are essential for your business and why you need to create one. 

Why do you need a website? 

Regardless of your industry, a business’s digital presence depends upon its website. Here are five statements that support the significance of the website.

A new customer means new business.

The website is the magnet that attracts new customers, which eventually results in improved sales. It is also responsible for increasing the repeated customer rate. More customers bring more sales, and more sales mean more revenue. Hence, the website is suitable for generating revenue and expanding a business.

Means of reliance.

A website shows how different you are from the crowd. Many providers serve the same products or services. Building your own e-commerce website will help you stand out amongst the competitors. A website differentiates between brands that offer the same deliverables. 

Turns prospects into customers.

To attract customers, it is essential to showcase the value you sell. And the website does just what a display in brick-and-mortar stores do. 

Appear on top of Google Search.

If you want your business to become visible every time, whether when you sleep or when someone picks up their phone, then optimizing the website is the best thing you can do for your business. (SEO) aka Search Engine Optimization helps you rank on top amongst your competitors. Whenever someone on Google searches for a product or service related to your niche, you will appear on top with the help of organic marketing. 

FYI- ADverDigi provides a complete on-page and off-page SEO service for businesses. 

How can you design your website?

The process of designing a website consists of 4 main parts. 

  1. Domain name
  2. Website Hosting 
  3. Content 
  4. Design 

Let’s read about these terms. 

What is a domain name on a website? Or, What domain means

Domain is the name of a website. Whatever comes after ‘www.’ is your domain name. For example, is your website. Here, your domain name will be ‘’.

Where can you buy a domain for your website? And how much does Domain cost

You can buy domains from- GoDaddy, Bigrock, and OnlyDomains. Price starts at ₹500/year in India. 

What is Website Hosting?

Website hosting or hosting is the process that enables you to launch your website or application and make it accessible to everyone on the internet. Platforms that can be used for web hosting- HostGator, Hostinger, Bluehost India. The price starts at  200 INR/month. 

What is Website Content?

Web content can be text, image, audio, or video inserted into different web pages. These creative elements make the website valuable.

What is a Website Design?

Website or web design refers to designs displayed on a website. It may include- graphic design, interface design, user experience design, etc. 

Note- ADverDigi requires complete brand guidelines from clients if someone gives us the responsibility of designing the website.  

Now let’s hop onto the steps on how to create a website– 

Step 1: Pick a domain name for registration.

Text that appears after www. is called a domain name. And texts like .com, .org, .in, .net, and .org are known as domain name extensions. 

You are required to choose the desired domain name and register it.

Step 2: Website hosting 

Web hosting requires payment. As a second step, you need to host your website. In simple words, launch your website so that people can have access to your website. 

Step 3: Choose a platform

Here are a few platforms where you can create the website. 

  1. Paid- Platforms like WIX, Squarespace, etc. require subscriptions to make a website. 
  2. Free-  WordPress is a platform that allows you to design your website for free, but it is limited to some features.

Step 4: Choose a theme 

As a third step, you must select a theme for your website design. There are various themes on WordPress. Some require money, and others are for free. Also, you can change the theme whenever you feel like it. 

Step 5: Publish your content 

A website without any content is worthless. As legends say, ‘Content is the king.’ Hence to add content related to your niche, it is necessary to optimize it. 

Also, ADverDigi, being a remarkable digital marketing agency, caters to people with SEO services. 


With these steps on how to create a website, you can build your own ecommerce site. Once you have your website, your business can become a massive success. Optimization will help you drive traffic, website design will help you turn leads into customers, and these factors will elevate your repeated customer rate. 

If you’re too busy to create your website, ADverDigi can help you. Our website designing service caters to businesses with website designs. Our expert web designers work nationally and internationally to give clients desired results. We also have website designs for startups.

Tip- If you want to check how old a domain is, you can do it with the help of the domain age checker available on various sites on Google for free.