Instagram is one of the fastest-growing social media networks, if not the fastest-growing. Its user ba
se has risen to 1 billion since its inception.
During the same period, the number of Instagram marketers increased by about 7%. In comparison, Facebook’s only increased by roughly 0.5 percent, while Twitter’s declined by 0.3 percent.
Statistics show that Instagram has had a significant impact on how people – and businesses – work daily. It has evolved into a vital source of entertainment, education, communication, and business.
However, there is a significant impediment for firms looking to hop on the Instagram marketing bandwagon. Many people wonder, “Where do I even begin?” It can be complicated to go through all of the disparate tips and information available.
INSTAGRAM MARKETING DEFINITION
Instagram marketing is a type of social media marketing in which marketers advertise their businesses using the Instagram platform. If the phrase “promote their business” sounds broad, that’s because it is: Instagram marketing can include a variety of various methods and tactics used to achieve any number of goals a business may have.
When it comes to different strategies to use Instagram for marketing, there are two primary areas to consider:
- Paid strategies such as advertising and influencer marketing
- Unpaid strategies include creating organic content like posts, Instagram Stories, and comments and connecting with the material of other users.
You’ve probably heard the phrase “algorithm,” which is often misunderstood. You don’t have to be an Instagram
algorithm expert, but having a rudimentary understanding of it might help you achieve your goals faster and with fewer headaches.
While some marketers regard the Instagram algorithm as a foe, it is an ally. This is because, like any other online algorithm, its ultimate purpose is to deliver relevant, entertaining, and engaging material to each user.
Algorithms accomplish this by carefully researching their users’ activities and behaviors, and then using this information to make educated projections about what they will like to see in the future. If your content passes the “test,” you’re set for success.
We could talk about the Instagram algorithm for hours, but the essential message is that you should always focus on providing great material that genuinely benefits your audience.
There will be no spamming postings or comments and no content created solely for the sake of making something. Be attentive and strategic, continually asking what your audience wants and how you can offer them through your efforts.
How to Create an Instagram Business Profile?
Before promoting on Instagram, make sure you have a good company profile, not just a personal page. This way, you can take advantage of business features such as advertisements and Instagram Insights, which we’ll discuss later in this piece. Furthermore, it is more credible in the eyes of your readers.
Let’s look at making a business profile and some best practices for turning a good profile into an excellent one.
You will need two things to build an Instagram business profile:
- An Instagram account, which can be your existing personal profile or one you’ve made specifically for this reason. For brand identification, we recommend generating a new handle with your company’s name.
- Your company’s Facebook business page. Instagram requires this for verification, so go ahead and create one now. Here’s a step-by-step tutorial for setting up your Facebook business profile.
Without further ado, here’s an outline of how to create an Instagram business profile:
- Sign in to Instagram on your smartphone using your company’s handle.
- Tap the circular icon in the bottom right corner. The screen will expand to reveal another menu. In the lower right corner, tap “Settings.”
- Scroll down until you find “Switch to Business Profile” on the Settings page.
- Instagram will next prompt you to link the account to your Facebook business page and update your company’s public contact information, including its email address, phone number, and location. This will be public on your profile, so don’t include any confidential information.
And there you have it. You are now prepared to use Instagram for business.
What Characteristics Characterize a Good Instagram Business Profile?
It’s critical to be consistent with your brand when optimizing your Instagram profile. This includes using the same colors, fonts, and images on your website and other social media sites. This makes it simple for you to promote your company in a clear and identifiable manner.
Your profile photo and bio are the two most important aspects of your profile. We recommend utilizing your company’s logo for the photo. It aids in brand recognition, which is why most businesses employ this method.
Here are a few pointers for your Instagram bio to ensure it gets noticed:
- Make it about your customers, not about your company. To do so, clarify the advantages you’re providing. Instead of saying something like, “We share wonderful travel images,” National Geographic’s Travel account states, “It’s a vast globe.” Investigate it via the eyes of our photographers.”
- Make the most of it by promoting any major events or content on offer.
- Encourage customers to interact with your brand. Wayfair accomplishes this by encouraging customers to share their style in an Instagram post using the branded hashtag #wayfairathome. In exchange, the company highlights selected of these posts on their Instagram account.
- Include a link for users to click on. Your bio should direct consumers to your brand’s experience, whether that’s through a link to your website, a specific sale or piece of content, or a content aggregation service like Linktr.ee or LikeShop listing. MVMT links to their new Element watch line using a shorter URL, which we recommend if your URL is long or unpleasant.
- Make use of emojis. You’ll note that they’re used by the majority of firms using Instagram for business. This is because emojis are a quick and visible way to convey your message. Not to mention that they are quite fashionable. Bulletproof, a company generally linked with coffee but does much more, has a succinct description: “Coffee is just the beginning.” It’s brought home with a single coffee mug emoji.
As you can see, there are numerous ways to strengthen your interaction with your audience via your Instagram profile. Just keep in mind that you only have 150 characters, so use them wisely!
Utilize the Influence of Instagram Marketing
In the social media realm, Instagram is a great force. There is an almost endless untapped opportunity for businesses to attract attention, create engagement, build strong relationships, and exceed annual financial goals.
While it may appear to be a big and scary world in and of itself, new businesses have nothing to fear – as long as they are always watching, listening, and learning as they go. If you approach your Instagram marketing strategy with a growth attitude, you’ll discover that it becomes more accessible and more profitable as time goes on. It can also be quite entertaining if you play your cards correctly.