In marketing, advertising is a crucial aspect, whether online or offline marketing. The time has evolved so much that we have digital platforms to showcase our products and services through google ads.
Google ad is a pay-per-click platform through which businesses choose to promote their brand on the web page. There is a guide to make you understand Ad setting google within 5 steps in this blog. This will provide you with complete guidance from setting up an account on Google to creating a landing page experience for the visitors to encourage them to feel free to be your customers.
Go ahead with google Ads by following these 5 steps of Ads setting Google.
1. Create an account on Google Adsense.
Google ad is the paid domain of marketing where the company has to pay according to the number of clicks or impressions. The company has to pay for ads over the different platforms to visitors searching for relevant keywords.
The appropriate keywords are essential to reach the targeted audience.
Step 1-The very first and foremost step in the journey of Ad setting Google is to set up the account on Google. Then move ahead to the Google AdSense setting, or if you have already logged in to your Google account, click on sign-in to get started with the ads setting google.
Step 2– After successfully logging in to Google AdSense, a question will pop up on your screen about the primary goal of advertising and some appropriate options.
Step 3-After choosing the innermost goals, you will be asked for your business information. And be attentive in filling out all information because once you have confirmed it, you are not allowed to change it.
After doing this, you will finally be guided to the main interface, where you can design the campaign. This page provides you with some mandatory steps like
- Making the appropriate budget
- Designing ads
- Picking the appropriate keywords
- Billing setting
2. Prepare pay per click keyword list
To attain success in a pay-per-click campaign, it is necessary to do strong keyword research. Going ahead with a campaign with appropriate and trending keywords mostly demanded within the market. Every company has its domain and specific keywords to target the right audience for its product or service.
There are 4 types of keywords to be included in the keywords list:
Brand keywords: Those who possess the brand name of the company.
Generic keywords: They have terms related to products or services.
Related keywords: Those are not directly related to the product or service. But these are the possible keywords your audience could search for if they want your products or services.
Competitor’s keywords: The keywords include the competitive brand name who are providing similar products or services.
Right keywords can grab the traffic from varied customers who need to be targeted.
Hacks to get correct keywords
- Think like targeted audiences: While sorting out the keywords, try to assume yourself as customers and think about which keywords you would like to search for a particular product or service.
- Provide variations with synonyms: Instead of using the exact words, try to make keywords with their synonyms.
- Add product keywords: The product or services you are providing should be included in keywords.
- Using keywords research tools: Keywords research tools are a good way of choosing appropriate keywords based on their search results.
- Long key phrases can be a good choice: When customers do not know the exact word to search out, then long-tailed keywords will help to visit a particular brand.
Keyword research tools
After listing all the possible keywords, it is essential to cross-check the keywords through keyword research tools to filter out the right one to use in the current time phase. Keywords should be chosen according to their search results and popularity. Their search volumes will help you understand what people are looking for while scrolling on search engines. These keyword research tools give you insights into keywords and help you choose appropriate ones.
Higher volume means more people are searching the term in that particular month. Opting for high searched keywords will provide you with better reach traffic to google Adsense. Apart from Google Adwords keyword tools like Semrush and Ubersuggest can also be used as keyword research tools.
3. Ad Campaign set up:
Choosing ideal campaigns is another aspect to cover, which should be filtered based on your product and services, demographics, reasonability of products, brand terms, and related keywords.
How to create a campaign?
Here you are back to the initial stage of setting up the account. Put ads.google.com into the search bar and sign in to your account with the laptop, mobile, or PC. You will see ‘Campaign’ on the left side. Once you find it, click on ‘+New Campaign.’ You will be taken to another page where you are supposed to set the goal by clicking it. Choose any goal of your choice. You can also select the ‘Create A Campaign Without Goal’s Guidance’ option. If you determine the latter, you will be taken to a page consisting of many setting options.
Set up of Campaign type-
Google network will give you access to many varieties of campaign choices.
- Search Network with Display Select
- Search Network Only
- Display Network Only
- Universal App Campaign
Note– The most convenient option for beginners is Search Network Only.
Set up of Networks-
Coming to networks, Google allows you to choose from 3 different settings regarding the network.
Google Search Network:
Again, the best setting for people in the initial stage is ‘Google Search Network.
Search Network along with search partners:
In another case, the choice of network setting depends on budget, desired opinion, etc. Moreover, the option ‘Search Networks Along With Search Partners’ gives your campaign an ultimate volume.
The volume of traffic coming from ‘Google Display Network’ is the most preferable among the above two options.
Set up of Locations & Language-
The option enables you to navigate through geographical regions. You are supposed to choose a location where you want your ads to be visible. People tend to target a radius, city, and region under this option. It also enables you to choose the language of your ads.
Set up of Bidding-
Among the list, this setup is the most crucial one. It allows you to set up the daily budget. If the daily budget is set too high, it will impact the monthly budget. It will finish off the funds in one go. Set a particular amount for each campaign and modify it to make the budget equilibrium when you start progressing. The ‘Automated Big Strategy’ option will assist you in plotting up the budget.
4. Finalize Google Ads Account:
Creating and setting up the new campaign requires 4 steps to set up the account. Now that you are ready to update the settings, here’s a checklist of simple steps regarding setting up the tab.
- Campaign Creation and Settings (Done)
- Ad Group & Keyword Creation (Done)
- Create your first Ad (Done)
- Finish and Save (Done)
Payment and Billing-
As a final step, you should add the billing input before you release the ads out in the market. If the payment option is not visible, you can navigate the ‘Billing & Payments’ in the top right of the Google Ads Interface. Usually, google automatically selects the default payment method. The payment is charged directly to a credit card right after the costs start taping its records every month or when payments are accrued.
Now that you are all good to go with the account setup and campaign creation & setup, you will be given the option of the advanced campaign setting. This setting option will help you modify the ads and make them even more preferable. It will allow you to have the following modification-
- Allows you to control ad copy tests.
- Allows the campaign to aggregate data before the default setting takes action.
Google Ad provides free conversation tracking and access to many ‘Smart Features.’ Some of them are listed below-
- Smart bidding
- Optimizing conversion
- Track website actions
- Trace the phone call
- Alert with in-app actions
- Lookup with the offline conversion metric
Note: Each conversion works differently from one another. Hence, it is advisable to implement Google Ads conversion tags into the website’s code. Another piece of advice for tracking is to link the analytics account.
5. Provide the best possible landing page experience.
The landing page is a web page that will open in front of visitors after clicking a particular link or campaign. The landing page matters a lot in driving traffic to your business. It is a kind of call to action to encourage targeted audiences to take the desired step.
Tips for improving landing page experience
- Make your page mobile-friendly: The landing page should work smoothly on mobile also.
- Check with page loading time: Loading time should not exceed 3 seconds.
- Humanize your page: Personalized experience is the center of attraction for the landing page.
- Have clear Cta: Make sure your call to action-related options is easy to find.
- Great credibility: Show transparency to customers. Before asking for contact details make sure that your contact details are available on the page.
- Easy navigation: Organize your page so that visitors don’t have to face inconvenience for crucial data.
- Ensure the relevance with ads given in Google Adsense: Your landing page should be an extension of your ad.
So, these were the basic steps with Ads setting Google. We hope you find it helpful.
Besides the account setup, other factors need monitoring. It includes immediate insight into statistics and the optimization of accounts. Also, PPC is a sector from which you can harvest various benefits. Most people tend to have the wrong notion about PPC. But it is not just about setting up. It has many aspects to explore.