What is the Facebook Ads cost per click in India?


CPC stands for Cost-Per-Click. As the word implies, a CPC advertisement is a setup of paid promotion where you spend for each ad click. In simple terms, it is a fixed price you are supposed to pay for every click on a Facebook Ad campaign.

The most typical type of CPC is Facebook advertising, where corporations position their ads on the app to assure exposure and visibility. Do you remember those ads that appear when using Facebook? Those are CPC ads.

CPC can provide strong outcomes and ROI (Return on Investment) compared to other advertising procedures. The standard platform for pay-per-click is Facebook, but you can also develop and manage campaigns all over social media platforms.

Now the question is, how can you run ads on Facebook? 

Well, you don’t need to do it on your own. Many digital marketing agencies can help you with running ads. 

Hiring an agency for Facebook Ads will help. 

1- Saving your time

2- Running the ads smoothly

3- Gaining better results due to expertise

4- Implementation of new strategies

5- Staying on top of trends 

Why should you invest in Facebook Ads?

As heard from legends, Facebook is the king of CPC. It is an enormous pay-per-click platform that runs on Facebook. It comes after Google Ads, which was previously named Google AdWords and is one of the world’s most famous cost-per-click (CPC) advertising media. 

You are primarily required to select targeted keywords and bid on them based on the amount of money you are ready to expend per click. Every time a user or a visitor clicks on your ad, you have to pay the portion of money you bid for the keyword. 

Hence, Facebook Ads are that simple if done under expert guidance. ADverDigi has a team of professionals with years of experience experimenting with Facebook Ads. 

If you are wondering why I should invest in Facebook Ads when other digital marketing services are available, go through the reasons mentioned below.

Here are 5 reasons why you must invest in Facebook Ads and why Facebook Ads are essential

1- CPC advertising delivers results faster than SEO- 

Facebook ads are excellent for brands planning to run short-term and long-term plans with online marketing strategies. Once the ad manager sets up the ad, Facebook can review it, and as soon as they go live, they are functional. 

2- Facebook Ads increase leads and customers.

Another reason why Facebook ads are the best choice for your business is it increases the leads. It has good content marketing elements, leading to increased customer and lead conversion.

3- It is a highly flexible marketing platform.

The third advantage is that Facebook Ads are incredibly flexible regarding ad types. There are multiple ads to choose from. For example- 

  • Photo
  • Video
  • Stories
  • Messenger
  • Carousel
  • Slideshow
  • Collection

4- Facebook targets a massive pool of potential customers.

Facebook has 2.7 billion + active users on the platform. Meta ads enable businesses to display their ads to massive audiences. It has become one of the most convenient mediums for reaching out to potential customers worldwide.

5- You can get easy control over costs and budgets.

Likewise other advertising platforms, Facebook ad manager is also free. It helps set up an ad campaign for your business. All such tools are available at no cost. You only have to pay while budgeting or running an ad. You can customize the Ads as per your budget and preferences. So, you have easy control over cost and budget. 

Are Facebook Ads and Instagram Ads the same?

Facebook Ads and Instagram Ads campaigns have their respective goals. 

If you want more website visitors, you must go for Facebook Ads. If you want to expand brand awareness, then Instagram Ads are your best choice. 

Since both Facebook and Instagram have the same parent company, Meta, it allows you to manage both Facebook and Instagram ad campaigns through the Facebook ads manager. Although the Instagram advertising cost in India differs from business to business, one tool will help you manage ads of two different apps. Isn’t it amazing?

Budget of Facebook Ads

In Facebook ads, there are 2 types of budgets by which you can set your ad campaign. 

1- Daily Budget

2- Lifetime Budget 

Daily Budget

It is the easiest way to set up your budget for ads. It allows you to have control over the amount you are spending. You can decide the amount you want to spend each day on your ads. Many experts advise that we should pay 20% of our original daily budget to avoid a financial crisis in the future. Also, the minimum amount Facebook will ask you to spend is 40 INR per day. 

Lifetime Budget

In the lifetime budget, you have to set up a budget that you will be spending for the entire campaign. It enables you to schedule your campaigns per your choice of days and hours. 

Suppose you have a goal of reaching as many people as possible. Then you must spend around 800 INR to get every 1000 people. 

How much do Facebook Ads charges in India

Regarding India, Facebook made a revenue of $ 1.2 billion in the meantime of 2020-2021. As we all know, that lockdown acted as a boost to digital marketing. It gave a similar head start to Facebook ads as well. 

The average cost of Facebook Ads in India is around Rs. 0.51 to Rs. 2.26. But the exception is that the cost and pricing of Facebook advertisements depend entirely on your industry, audience, and agency. 

Do you know what the best part is? India has the lowest Facebook Ads rates compared to the global average cost. If you are opting international medium for your Facebook ads, it may cost you up to Rs 64. 

Below is the list that depicts the average cost of Social Media Ads based on industry and niches. 


Do you know? 

The clothing industry in India contributes about 2% of India’s GDP (Gross Domestic Product).  

The average estimation below can vary based on audience, agency, and business type. 

 Av CPC ₹0.12 

Av CPR (Cost Per Registration) 1.24%

Av Conversion Rate 4.15% 

Consumer Services

It includes a wide variety of services such as Physical, Chemical, Biological, Engineer based services, and Data Science based services. 

This approximation is different in figures. The data may vary depending on the pool of audience and agency.

Av CPC ₹0.23

Av CPR 0.75%

Av Conversion Rate 9.85%


As per experts, the market size of the B2B industry may expand up to 60 Billion U.S. Dollars by 2025. 

It is a vast industry to work in. Hence, its pricing may fluctuate from time to time. 

Av CPC ₹0.18

Av CPR 0.75%

Av Conversion Rate 10.75%


Did you know? 

The automotive industry contributes 8% of the total export business of India. 

Below prices mentioned are on an average basis. It may differ due to audience size and agency. 

Av CPC ₹0.15

Av CPR 0.85%

Av Conversion Rate 5.25%


In the last few years, the beauty industry has expanded more than ever. It now has many hats to wear at a time. The significant revenue sources are skincare, makeup, haircare, and men’s services in India. 

The pricing mentioned below is on an average basis. 

Av CPC ₹0.17

Av CPR 1.23%

Av Conversion Rate 6.97%


India is one of those countries that occupies a significant position in the education market around the globe. It has the ability and potential to generate good figures with or without investment.

Facebook ads pricing mentioned below for education services/industries is not exact in number. 

Av CPC ₹0.14

Av CPR 0.75%

Av Conversion Rate 14.14%


The fitness market in India can get double-digited in the upcoming years. 

Such an industry has the following estimated pricing for ads.

Av CPC ₹0.67

Av CPR 1.23%

Av Conversion Rate 14.56%


According to a survey, India’s healthcare expenses will be 2.1% of the GDP between 2021-2022. 

The following prices differ from the exact pricing, which will help you understand the estimation of Facebook ads. 

Av CPC ₹0.26

Av CPR 0.95%

Av Conversion Rate 11.26%

Travel and Tourism 

Did you know?

The travel & Tourism industry is essential in growing India’s economy. 

Below pricing mentioned is based on estimation.

Av CPC ₹0.14  

Av CPR 0.89%

Av Conversion Rate 2.95%


As we can see, India is up to something new now and then after the launch of 5G. 

Since the industry is rooting rapidly, Facebook ad pricing is as per the average. 

Av CPC ₹0.28

Av CPR 1.15%

Av Conversion Rate 2.25%

Facebook advertising, if put into monthly packages, would cost- 

Small Business- 15,000 INR/month 

Midsize Business – 30,000 INR/month

E-commerce Business- 50,000+ INR/month

This pricing is an estimation. Exact prices may vary depending on your budget, industry, and agency. 


If you are wondering how much time Facebook takes to review ads, the answer is 24 Hours.

The above information on average pricing for facebook ads CPC in India was helpful to you. 

When experimenting with Facebook Ads in the beginning stage, ensure you run ads on the app for a restricted duration. It will enable you to correct your strategy and prepare you for campaigns.

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