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What is the Facebook Ads cost per click in India?

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Introduction

CPC stands for Cost-Per-Click. As the word implies, a CPC advertisement is a setup of paid promotion where you spend for each ad click. In simple terms, it is a fixed price you are supposed to pay for every click on a Facebook Ad campaign.

The most typical type of CPC is Facebook advertising, where corporations position their ads on the app to assure exposure and visibility. Do you remember those ads that appear when using Facebook? Those are CPC ads.

CPC can provide strong outcomes and ROI (Return on Investment) compared to other advertising procedures. The standard platform for pay-per-click is Facebook, but you can also develop and manage campaigns all over social media platforms.

Now the question is, how can you run ads on Facebook?

Well, you don’t need to do it on your own. Many digital marketing agencies can help you with running ads.

Hiring an agency for Facebook Ads will help.

1- Saving your time

2- Running the ads smoothly

3- Gaining better results due to expertise

4- Implementation of new strategies

5- Staying on top of trends

Why should you invest in Facebook Ads?

As heard from legends, Facebook is the king of CPC. It is an enormous pay-per-click platform that runs on Facebook. It comes after Google Ads, which was previously named Google AdWords and is one of the world’s most famous cost-per-click (CPC) advertising media.

You are primarily required to select targeted keywords and bid on them based on the amount of money you are ready to expend per click. Every time a user or a visitor clicks on your ad, you have to pay the portion of money you bid for the keyword.

Hence, Facebook Ads are that simple if done under expert guidance. ADverDigi has a team of professionals with years of experience experimenting with Facebook Ads.

If you are wondering why I should invest in Facebook Ads when other digital marketing services are available, go through the reasons mentioned below.

Here are 5 reasons why you must invest in Facebook Ads and why Facebook Ads are essential–

1- CPC advertising delivers results faster than SEO-

Facebook ads are excellent for brands planning to run short-term and long-term plans with online marketing strategies. Once the ad manager sets up the ad, Facebook can review it, and as soon as they go live, they are functional.

2- Facebook Ads increase leads and customers.

Another reason why Facebook ads are the best choice for your business is it increases the leads. It has good content marketing elements, leading to increased customer and lead conversion.

3- It is a highly flexible marketing platform.

The third advantage is that Facebook Ads are incredibly flexible regarding ad types. There are multiple ads to choose from. For example-

Photo
Video
Stories
Messenger
Carousel
Slideshow
Collection

4- Facebook targets a massive pool of potential customers.

Facebook has 2.7 billion + active users on the platform. Meta ads enable businesses to display their ads to massive audiences. It has become one of the most convenient mediums for reaching out to potential customers worldwide.

5- You can get easy control over costs and budgets.

Likewise other advertising platforms, Facebook ad manager is also free. It helps set up an ad campaign for your business. All such tools are available at no cost. You only have to pay while budgeting or running an ad. You can customize the Ads as per your budget and preferences. So, you have easy control over cost and budget.

Are Facebook Ads and Instagram Ads the same?

Facebook Ads and Instagram Ads campaigns have their respective goals.

If you want more website visitors, you must go for Facebook Ads. If you want to expand brand awareness, then Instagram Ads are your best choice.

Since both Facebook and Instagram have the same parent company, Meta, it allows you to manage both Facebook and Instagram ad campaigns through the Facebook ads manager. Although the Instagram advertising cost in India differs from business to business, one tool will help you manage ads of two different apps. Isn’t it amazing?

Budget of Facebook Ads

In Facebook ads, there are 2 types of budgets by which you can set your ad campaign.

1- Daily Budget

2- Lifetime Budget

Daily Budget

It is the easiest way to set up your budget for ads. It allows you to have control over the amount you are spending. You can decide the amount you want to spend each day on your ads. Many experts advise that we should pay 20% of our original daily budget to avoid a financial crisis in the future. Also, the minimum amount Facebook will ask you to spend is 40 INR per day.

Lifetime Budget

In the lifetime budget, you have to set up a budget that you will be spending for the entire campaign. It enables you to schedule your campaigns per your choice of days and hours.

Suppose you have a goal of reaching as many people as possible. Then you must spend around 800 INR to get every 1000 people.

How much do Facebook Ads charges in India?

Regarding India, Facebook made a revenue of $ 1.2 billion in the meantime of 2020-2021. As we all know, that lockdown acted as a boost to digital marketing. It gave a similar head start to Facebook ads as well.

The average cost of Facebook Ads in India is around Rs. 0.51 to Rs. 2.26. But the exception is that the cost and pricing of Facebook advertisements depend entirely on your industry, audience, and agency.

Do you know what the best part is? India has the lowest Facebook Ads rates compared to the global average cost. If you are opting international medium for your Facebook ads, it may cost you up to Rs 64.

Below is the list that depicts the average cost of Social Media Ads based on industry and niches.

Clothing/Apparel-

Do you know?

The clothing industry in India contributes about 2% of India’s GDP (Gross Domestic Product).

The average estimation below can vary based on audience, agency, and business type.

Av CPC ₹0.12

Av CPR (Cost Per Registration) 1.24%

Av Conversion Rate 4.15%

Consumer Services

It includes a wide variety of services such as Physical, Chemical, Biological, Engineer based services, and Data Science based services.

This approximation is different in figures. The data may vary depending on the pool of audience and agency.

Av CPC ₹0.23

Av CPR 0.75%

Av Conversion Rate 9.85%

B2B

As per experts, the market size of the B2B industry may expand up to 60 Billion U.S. Dollars by 2025.

It is a vast industry to work in. Hence, its pricing may fluctuate from time to time.

Av CPC ₹0.18

Av CPR 0.75%

Av Conversion Rate 10.75%

Automotive

Did you know?

The automotive industry contributes 8% of the total export business of India.

Below prices mentioned are on an average basis. It may differ due to audience size and agency.

Av CPC ₹0.15

Av CPR 0.85%

Av Conversion Rate 5.25%

Beauty

In the last few years, the beauty industry has expanded more than ever. It now has many hats to wear at a time. The significant revenue sources are skincare, makeup, haircare, and men’s services in India.

The pricing mentioned below is on an average basis.

Av CPC ₹0.17

Av CPR 1.23%

Av Conversion Rate 6.97%

Education

India is one of those countries that occupies a significant position in the education market around the globe. It has the ability and potential to generate good figures with or without investment.

Facebook ads pricing mentioned below for education services/industries is not exact in number.

Av CPC ₹0.14

Av CPR 0.75%

Av Conversion Rate 14.14%

Fitness

The fitness market in India can get double-digited in the upcoming years.

Such an industry has the following estimated pricing for ads.

Av CPC ₹0.67

Av CPR 1.23%

Av Conversion Rate 14.56%

Healthcare

According to a survey, India’s healthcare expenses will be 2.1% of the GDP between 2021-2022.

The following prices differ from the exact pricing, which will help you understand the estimation of Facebook ads.

Av CPC ₹0.26

Av CPR 0.95%

Av Conversion Rate 11.26%

Travel and Tourism

Did you know?

The travel & Tourism industry is essential in growing India’s economy.

Below pricing mentioned is based on estimation.

Av CPC ₹0.14

Av CPR 0.89%

Av Conversion Rate 2.95%

Technology

As we can see, India is up to something new now and then after the launch of 5G.

Since the industry is rooting rapidly, Facebook ad pricing is as per the average.

Av CPC ₹0.28

Av CPR 1.15%

Av Conversion Rate 2.25%

Facebook advertising, if put into monthly packages, would cost-

Small Business- 15,000 INR/month

Midsize Business – 30,000 INR/month

E-commerce Business- 50,000+ INR/month

This pricing is an estimation. Exact prices may vary depending on your budget, industry, and agency.

Conclusion

If you are wondering how much time Facebook takes to review ads, the answer is 24 Hours.

The above information on average pricing for facebook ads CPC in India was helpful to you.

When experimenting with Facebook Ads in the beginning stage, ensure you run ads on the app for a restricted duration. It will enable you to correct your strategy and prepare you for campaigns.

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What are the cost of digital marketing packages in India?

Introduction

Digital Marketing Packages are becoming one of the most crucial components for establishing a valid enterprise.

If you are looking for pocket-friendly Digital Marketing Packages in India, this is the right place.

You might have several questions regarding digital marketing plans like- How can it enhance your enterprise after paying for these packages? Confused and want an answer?

Well, we have all the answers.

Read the article till the bottom to know the details.

What is Digital Marketing?

Digital marketing uses electronic devices or the Internet to reach potential customers.

Digital marketing is an excellent opportunity for every business. It’s time to leverage digital media and make your brand more visible.

The Internet and electronic devices are tools to reach target audiences across various platforms, such as social media websites, mobile apps, and emails.

Why is it important?

In today’s world, the Internet has become an essential tool for reaching out to people who may be attracted to your product or services.

With the increased use of smartphones and personal computers, you can easily access information with just one click on your phone or laptop.

Pricing of digital marketing package in India.

There are plenty of digital marketing companies, but finding the right one with all-inclusive services at a reasonable price takes a lot of work. So, today we will talk about some of the digital marketing packages in India and how they can help your business grow.

Here are Digital marketing services and their pricing-

Search Engine Optimization (SEO)

Seo is a service that helps you rank on the search engine. It elevates the rank of your website amongst competitors. It also helps in generating leads via Pay Per Click. SEO is responsible for driving traffic to your website.

Pricing-

10k- 40k INR (per month)

This pricing can vary depending on the digital marketing agency you are working with.

Google/Facebook Ads

Ads can be explained as the fastest method of getting traffic and customers. In Ads, the audience is your target as per the niche. The digital marketing service helps you get more leads and visitors to your website and store.

Pricing-

10k- 30k INR (per month)

The price mentioned above is not exact in the figures. It may vary from agency to agency. Also, it depends on the industry you belong to.

Social Media Marketing

Any social media platform helps you run campaigns and attract people to your business. It increases brand awareness and customers.

Pricing-

10k- 35k INR (per month)

Above pricing may vary as per your industry. Moreover, it is a lump-sum figure to help you understand the budget.

Website Design

Website design acts as a showcase for your website. It displays your products and services. Therefore, it must be attractive enough to magnet people.

Pricing-

35k- 55k INR (per month)

The above prices for website design services are given on average. You can get your website design customized as per your budget and requirements.

Content Marketing

Content helps in polishing your brand reputation amongst the targeted audience. It also enables you to interact with people and build customer relationships.

Pricing –

8k- 25k INR (per month)

There are many services available under content marketing. You can choose any as per your requirement and pocket.

Graphic Designs

Graphics are the face of your business. It helps in creating a difference between your and your competitor’s business. The color codes, themes, logos, designs, fonts, etc., help generate the distinguishment.

Pricing-

5k-30k INR

Likewise, content marketing and graphic design services also have many benefits under them. You can choose from a vast range of services as per your requirement.

Video Editing

Video editing can be the most impactful way to convey your message to your audience. People usually prefer videos, reels, and clips over posters. Hence, video editing creates an urge to watch the video and understand its message.

Pricing-

3k- 40k INR (per month)

The pricing may vary on the number of projects and the agency you work with. Above mentioned prices are not exact.

Types of Digital marketing packages–

One-time Projects
Monthly plans
Quarterly plans
Half-yearly plans
One year plan

One-time project

When you have budget limitations or are not confident about the outcome of such digital campaigns, in both scenarios, you can try your hands on your online promotion plan with a one-time project containing a wide variety of services. One example of a one-time project is a Website Design service.

Monthly Plan

Monthly Plans are flexible as they do not come with any long-term commitments. They come with the lowest investment, and you can easily control your budget if you want to spend less. But to achieve better results, you should go for quarterly or half-yearly plans, as it takes time to run digital marketing campaigns effectively. You can pause Monthly Plans at any point if you’re unsatisfied with their services or for any other reason. Examples of monthly plans include Social Media Management services.

Quarterly Plan

A quarterly plan is the most cost-effective way to go, as it allows you to scale up or down depending on your needs.

It’s also ideal if you have little money and want to test different strategies before committing to one.

Half-yearly Plan

This plan is for people who want to start a business quickly. You can use this service to build your website and launch it, or even start promoting your product by posting it on social media platforms.

The package includes all the essential services needed to start your business: website design and development, graphics design, social media management (Facebook Ads & Google Ads), campaign setup with Google Analytics tracking code integration, etc.

1 Year Plan

It is the most expensive option but gives you much control over your digital marketing campaign. You can choose which channels and strategies to use and how long they should run for. It’s also possible to include bonuses such as social media management or website creation once you have completed the first year of your contract.

Why do you need a digital marketing agency?

Digital Marketing has evolved into an essential aspect for strengthening any business and enabling the expansion of brands. Different classifications of packages help small businesses.

Nevertheless, it is likewise a point that small ventures can only afford some of these services at a time. For this reason, they require you to connect with a reliable Digital Marketing Agency like ADverDigi to get proper guidance. We have a team of top digital marketers in India that can help you and your business.

To run a successful company, we must all have strong opinions and promising approaches to create our hit on the Internet. For this reason, there is a requirement for an appropriate digital marketing strategy to unlock considerable digital success and build a brand reputation.

Digital marketing pricing packages in India and other countries.

Due to different cultures, demographics, languages, and even marketplaces for each industry, India’s digital marketing packages differ from those in the US & UK.

Also, each industry has various digital marketing plans in India. The type of digital marketing package in India depends on your industry, and it’s not just a matter of getting the same thing as your competitor. For example, a small-scale fashion eCommerce site would want to incorporate social media into its strategy, while a supermarket chain would prefer more traditional email marketing techniques.

Conclusion

Such a digital marketing package can be a great way to build your brand and grow your business. It can also help you increase revenue, save money and improve customer experience.

Digital marketing is an excellent opportunity for every business. It’s essential to understand what your competitors are up to. Use these services to get started!

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5 Business Advantages of Responsive Web Designing

What is Responsive Website Design?

The ideal website pattern approved by Google is known as a Responsive Website.

(RWD) aka Responsive Website Design includes web pages that function smoothly in every screen size. Here, the main goal of website owners is to design it so that it is accessible to everyone on the internet, whether with a small smartphone screen or a 17-inch laptop screen.

According to statistics, half of all the global website traffic comes from smartphone users. Hence, it is essential to give your responsive website a mobile-friendly design.

Improving responsiveness in web design also includes improving user experience and mending out all the SEO-related issues that can affect your ranking on Google Search.

Creating a responsive website is a challenge for many marketers and designers. A responsive web design consists of structural and visual perfection. To the practice of creating a responsive website more accessible, ADverDigi has brought this blog. It will help you understand the factors to keep in mind required to design a responsive website.

Three things to keep in mind while making a responsive website.

Screen Resolution

In this era, now and then, a new device is launched. Every manufacturer of mobile/tablets has a list of screen sizes that makes their products different from others. It results in increased efforts of web designers because they are required to design the website in such a way that the website is functional on every device’s portrait and landscape mode. Hence, screen resolution is the primary factor to remember while designing a responsive website.

Content Management

The biggest challenge in website design is setting the content so that the exact details can be visible on desktop and mobile screens.

User experience is a factor that can be poorly affected if the content needs to be appropriately adjusted. To avoid mismanagement, you can arrange content in responsive website layouts.

Loading Speed

The font, graphics, Javascript, etc., affect the loading speed of a web page. People these days are living short lives. They expect everything to be done in a finger click which results in impatience. Therefore, they would never like to wait for the web pages to load. While making your website responsive, it is essential to remember how you can cancel loading time and make the website faster and easier to use.

5 benefits of responsive web designing

We all agree that better responsiveness in web design means better user experience. But some people still need to be convinced by the above statement.

So, here are 5 business and SEO responsive web design advantages.

Mobile-friendly websites are Google’s favorite.

Google always encourages mobile-friendly websites. Because most of the traffic globally is coming from mobile users, it has been mandatory for every website to function smoothly on any device and screen size.

Google’s Algorithm consistently ranks the website according to two criteria.

User Friendly
Responsive

It will always favor well-optimized websites, especially for mobile users.

Easy to use

Navigation and speed are crucial factors that make people stay or leave your website. User-experience play a vital role in making the website design responsive.

The content you put into your website should match the user’s demands. A responsive web design makes the website faster, easy to navigate, and accessible. Such a design helps visitors find the content they are looking for. In addition, if he enjoyed the experience of scrolling through your web pages, he might revisit your website.

Better customer experience

The primary concern of Google is to take care of its users. In other words, showing the content that the user is looking for is Google’s primary focus.

Google ranks its website based on user-oriented guidelines. Responsive web designing includes the creation of a positive user experience.

Users who get a positive experience on your website will likely convert into leads and customers.

Bounce rate

Bounce rate means how much time the user spends on your website. This indicates how positive or negative the experience was for the user. Getting high bounce rates means the user spent little time on your website or disliked the experience.

Even if your content is fantastic, but the Design is not up to the mark, it is a loss for your website. Responsive web design makes the bounce rate lower.

Copied content

Content is king. But to present excellent content on the website, people often copy it. This is called plagiarism.

But a responsive website or responsive website design can prevent you from types of plagiarism.

Wrap Up

So, these were the Advantages of Responsive Web Designing. A responsive website will enable users to stay on the website, like the experience, and become paying customers.

With a website responsiveness checker that can help you with checking things that your website lacks.

And to create such a website, you can reach out to ADverDigi, a digital marketing agency that caters to people on a national and international level and provides this service at affordable prices.

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