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What is an email campaign? Email campaigning is an effective and inexpensive marketing tool to reach a large group of people. It is a way to deliver personalized messages to a broad audience quickly. Whether it’s a reminder to attend…
What is a Brand Guide? As a business, it’s essential to have a brand guideline. It ensures you have a comprehensive, concise look into your brand’s identity. The brand guide gives your company the guidance and support that define and…
Search Engine Optimization, also known as SEO, is an essential part of any digital marketing strategy. It’s optimizing your website to rank higher in search engines like Google, Bing, and Yahoo. The primary goal of SEO is to increase the…
What are ROI calculations? Return on Investment (ROI) is a standard metric used to estimate the profits of an investment or venture. It expresses as a percentage, calculated by dividing the amount of money returned on an investment by the…
Introduction CPC stands for Cost-Per-Click. As the word implies, a CPC advertisement is a setup of paid promotion where you spend for each ad click. In simple terms, it is a fixed price you are supposed to pay for every…